NTU’s Involvement in Strategic Communication and Campaign Management 

NTU has positioned itself as a key player in the realm of strategic communication and campaign management. We deliver tailored solutions to achieve objectives in interconnected world. To ensure that messages are clear, consistent, and effectively delivered to the right audience, it is crucial to develop a well-structured Communication Strategy. It should be based on a human-centred and result-oriented approach. Our Communication strategy involves carefully planned tasks, the fulfilment of which guarantees raising the visibility of a client. We strive for increasing the audience engagement and enhancing positive perceptions. The first stage of communication strategy development is conceptualisation. Then, we are ready to prepare content marketing strategies, as well as design and implement large-scale public campaigns and policy communication activities for both general and more specialised audiences. Each undertaken activity is supported by clear inputs, founded on expertise in media strategy and influencer partnerships. Additionally, in the case of the European Union’s initiatives and projects, our work is always kept in line with the MIP and Global Gateway priorities. 

NTU treats evidence-based decision-making, flexibility, and clear division of roles and responsibilities as key in planning, executing, and optimising for maximum impact of different types of campaigns. Examples are: digital and social media campaigns, thematic campaigns, public relations campaigns, brand awareness campaigns, event campaigns, Call-to-Action campaigns, crisis communication campaigns, and advocacy campaigns. We ensure the delivery of impactful and targeted messaging by providing comprehensive campaign management services, including content creation, channel selection, stakeholder engagement, and performance tracking. Our team has extensive experience in using various media channels, digital channels, interactive tools and apps, events and activations organisation, press releases and conferences, etc. We dedicate ourselves strongly to social media and influencer marketing, being one of the most valuable means of increasing the engagement of the target audience nowadays. We also make sure to support the online campaigns with out-of-home and traditional advertising to boost their impact even more. All the tools and methods are selected with the greatest care, tailored to the individual, specific needs of the target groups. 

At NTU, we know that high-quality content is the key to success. That is why, our graphic and media designers are highly skilled in all stages of content production, including the creation of visual identity, preparing design drafts, and optimisation for distribution on the chosen platforms. All the materials are prepared following clients` visibility guidance, branding and narrative, to communicate their priority topics appropriately through simple and powerful messages. Simultaneously, our linguistic and technical proficiency is confirmed by our editors, text content creators, proofreaders, and quality control specialists. 

Our services are aligned with client needs, leveraging data-driven insights, and ensuring compliance with technological advancements and relevant directives on GDPR, e-privacy, copyrights, and audiovisual media services. As a consulting company, we believe that monitoring and evaluation procedures are critical to meeting the objectives and optimise resource allocation effectively. By establishing SMART (Specific, Measurable, Achievable, Relevant, Time-bound) qualitative and quantitative key performance indicators (KPIs): audience reach, engagement rate, behavioural impact, message resonance, audience sentiment, cost-effectiveness and crisis management, we measure the communication strategy’s and campaign's success. Our team makes sure to keep the implemented strategy pertinent through regular reviews, feedback loops, and data-driven refinements.