EU4GEORGIA 4 – Annual EU Prize for Journalism
Established in 2012, the EU Prize for Journalism is an annual event that encourages professionalism and ethical conduct in Georgian journalism, organised by the Delegation of the European Union to Georgia. The Special Prize for conflict-sensitive journalism rewards media outlets contributing to confidence building and peace and is handed out by the European Union Monitoring Mission. The rules of the EU Prize for Journalism have been inspired by the principles of the Georgian Charter of Journalistic Ethics and seek to encourage professionalism and ethics in Georgian Journalism.
Implementation
NTU oversees all logistical arrangements and promotional activities for the EU Prize for Journalism. This includes a comprehensive information campaign segmented into pre-promotion, the launch of the call for applications, and post-award promotion. Key responsibilities also encompass maintaining and updating the official website, organising the ceremony, selecting jury members, developing judging criteria, and managing the prizes for winners.
The promotional campaign for the 2023 Prize ran from May 3 to November 2, 2023, culminating in the 12th Awarding Ceremony of the EU Prize for Journalism 2023 on February 2, 2024. At the ceremony, the EU Ambassador to Georgia, Pawel Herczynski awarded the winners in six categories covering print, broadcast, online and photojournalism. The winner of the EU Monitoring Mission’s (EUMM) special prize for peace journalism was awarded by Acting Head of the EUMM Mission in Georgia, Tibor Kozma.
The promotional efforts for the 2023 Prize included an article and banner placement on the online media platform IPN.ge, along with coverage on Adjara TV to enhance awareness. An active social media campaign was conducted across Facebook, Instagram, and X, featuring promotional videos of last year’s winners and jury members. Following recommendations from EU4Georgia, additional focus was placed on engaging photographers and students to encourage their participation. What is more, a targeted email reminder was sent via Mailchimp to over 500 journalists, highlighting the Prize and the approaching application deadline.
At the Award Ceremony, the EU Ambassador to Georgia, Pawel Herczynski, awarded the winners in 7 categories:
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Best Blog, Opinion, or Column (print, online, or broadcast media);
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Best Feature Story (broadcast or online media);
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The EUMM Special Prize for Peace Journalism;
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Best Documentary Photo reflecting shared values;
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Best Investigative Story/Feature (print, online, or broadcast media);
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Best Story (print or online media);
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Best Student Work (print, online, or broadcast media).
Video 1: Mariam Natroshvili about the EU Prize for Journalism:
https://www.youtube.com/watch?v=F9ADoMaCCgs
Video 2: Zurab Tsertsvadze about the EU Prize for Journalism:
Impact
A total of 146 applications were submitted for the EU Prize for Journalism 2023 – 11 more than in the previous year.
Read more on the EU4Georgia website!
Social Media Campaign: A total of 12 posts were published and promoted on Facebook, while 11 posts were shared on both Instagram and X; The campaign achieved an average post reach of 11,887, with an average engagement of 1,453 interactions per post; Additionally, the posts generated an average of 149 link clicks.
Media Monitoring: 151 762 people reached through TV outlets; 45 media slots ensured; 12 reportages on TV; 33 articles in online media.
Journalism Prize Event: 117 782 people reached through TV outlets; 18 media slots ensured; 8 reportages on TV; 10 articles in online media.
Political statements within the event: 64 880 people reached through TV outlets; 25 media slots ensured; 4 reportages on TV; 21 articles in online media.
SDGs
