Communication Services for the EU Delegation in Guinea Bissau
The EU and Republic of Guinea-Bissau partnership dates back to 1976, when EUD office in Bissau has been established. Since then, EU has been implementing a variety of multi-dimensional actions and projects in Guinea-Bissau. The Communication Services for the EU Delegation in Guinea-Bissau project aims to strengthen a positive perception of the EU as a partner and enhance the visibility of the European Union's initiatives in the country. It aims to emphasise their positive impact on the livelihood of Bissau-Guineans, as well as to improve the public perception of the partnership itself. It highlights its relevance to the sustainable and inclusive development of the country.
Implementation
NTU’s approach to the implementation of the communication project in Guinea-Bissau draws on our extensive experience in implementing similar projects all around the world. We contribute to the objective of improving public perception of the EU in Guinea-Bissau by formulating effective communication and public diplomacy strategy, tailor-made specifically to the unique context of Guinea-Bissau. Our communication strategy is developed based on the previous thorough analysis of the cultural characteristics of the GB and current perception the EU and EIB among Bissau-Guineans. It draws on the existing visibility actions of individual programmes and projects to avoid overlaps.
We aim to reach the audience with our communication efforts through:
-
partnership with local influencers;
-
formation of team of respected experts;
-
creation of coherent visual identity for the EU-GB partnership;
-
broadcasting messages in variety of local languages;
-
use of diversified communication channels;
-
implementation of various public diplomacy activities, such as events, campaigns, and media engagement.
Expected Impact
-
Enhanced visibility of the European Union's actions in Guinea-Bissau;
-
Improved public perception of the partnership between the European Union and Guinea-Bissau and the relevance of its cooperation program for the sustainable and inclusive development of the country;
-
Increased recognition of the importance and scope of the EU-GB partnership among the Guinea-Bissau population.
SDGs
This project highlights the diverse range of initiatives and programmes implemented by the EU in Guinea-Bissau. Given their scope and breadth, these efforts collectively address all 17 Sustainable Development Goals.
